Matchday Leisure,
a soccer jersey campaign
by Kevin Choi & Saturday Football
Matchday Leisure explores the quieter side of football culture—moments off the pitch where jerseys, food, and conversation become part of the ritual of the game. Created in collaboration with Saturday Football, a soccer fashion brand, the project blends sportswear with relaxed, editorial imagery to capture the atmosphere of matchday through leisure, style, and community.
Classic Mexico 1987
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Classic Mexico 1987 〰️
Driven by curiosity and built on purpose, this collaboration with Classic Football focused on bringing the 1987 Mexico jersey to life through rich color, texture, and detail. Warm, diner-inspired lighting added a nostalgic atmosphere, blending heritage and storytelling into a thoughtful, visually driven execution.
Magical realism in the South
Working beyond sports and brand narratives, I approach open-ended concepts like magical realism by grounding imagery in the everyday landscapes of Atlanta, GA while using color, light, and composition to introduce a quiet sense of the unreal. This balance between structure and imagination allows the work to feel both familiar and dreamlike, translating abstract ideas into visuals that carry a soft, atmospheric presence.
